Privacy Policy

Last updated: April 2025

SalesFision B.V., trading as SalesFision AI ("we", "us", "our"), is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or engage with our services.

This policy applies to all visitors of our website and to all clients and prospects who interact with us. We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch privacy legislation.

1. Data We Collect

We may collect and process the following personal data:

Data you provide directly

• Name and company name
• Email address and phone number
• Business information provided during our growth audit or onboarding process
• Payment and billing information (processed via our payment provider)
• Any information you share in communications with us

Data collected automatically

• IP address and browser/device information
• Pages visited, time spent, and interactions on our website
• Referral source (how you found us)
• Cookie data (see Section 7)

2. How We Use Your Data

We use your personal data for the following purposes:

• Delivering our services — to set up, configure, and manage the AI systems and automation solutions we provide to you
• Communication — to respond to enquiries, send audit results, and provide service updates
• Growth audits — to analyse your business information and prepare personalised recommendations
• Invoicing and administration — to process payments and maintain financial records
• Marketing — to send you relevant content or service information, where you have given consent or where we have a legitimate interest
• Website improvement — to understand how our website is used and improve the user experience
• Legal compliance — to comply with applicable laws and regulations

3. Legal Basis for Processing

We process your personal data on the following legal grounds (Article 6 GDPR):

• Performance of a contract — when processing is necessary to deliver the services you have engaged us for
• Legitimate interests — for business development, improving our services, and follow-up after a requested audit
• Consent — for direct marketing communications where we ask for your permission
• Legal obligation — to comply with tax, accounting, and other statutory requirements

4. Data Sharing

We do not sell your personal data. We may share your data with the following categories of recipients:

• Service providers — third-party tools we use to operate our business (e.g. CRM platforms, email services, analytics tools, payment processors). These parties act as data processors and are contractually bound to process data only on our instructions.
• AI and automation platforms — where necessary to build and run the automated systems we deliver as part of our services
• Legal authorities — where required by law, court order, or regulatory obligation

Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

5. Data Retention

We retain your personal data for as long as necessary for the purpose it was collected, or as required by law:

• Client data is retained for the duration of the client relationship and up to 7 years thereafter (Dutch statutory retention requirement for financial records)
• Prospect and audit data is retained for up to 2 years from the date of last contact
• Website analytics data is retained for up to 26 months
• Marketing contact data is retained until you withdraw consent or object

6. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right of access — you may request a copy of the personal data we hold about you
• Right to rectification — you may request that we correct inaccurate or incomplete data
• Right to erasure — you may request that we delete your personal data, subject to legal retention obligations
• Right to restriction — you may request that we limit the processing of your data in certain circumstances
• Right to data portability — you may request your data in a structured, commonly used format
• Right to object — you may object to processing based on legitimate interests, including direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@salesfision.nl. We will respond within 30 days. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

7. Cookies

Our website uses cookies and similar tracking technologies. We use:

• Essential cookies — required for the website to function correctly. These cannot be disabled.
• Analytics cookies — to understand how visitors use our website (e.g. Google Analytics). These are only placed with your consent.
• Marketing cookies — to serve relevant advertisements and track campaign performance. These are only placed with your consent.

You can manage your cookie preferences at any time through your browser settings. Disabling certain cookies may affect your experience on our website.

8. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. This includes encryption, access controls, and regular security assessments. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal data.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised "last updated" date. We recommend checking this page periodically.

11. Contact

For any questions about this Privacy Policy or how we handle your personal data, please contact us:

SalesFision B.V. (trading as SalesFision AI)
Makassarweg 81, 1335HW Almere, The Netherlands
KvK: 95723714
info@salesfision.nl
085 744 4771